As you guys may have gathered from my Twitter feed’s #BBCSTL , I was in St. Louis over the weekend attending Bloggy Boot Camp. It was good to see old friends and meet new ones. As well as pick up some fresh insights for my blog! I wanted to share a few of those insights with you in case you are not able to make it to a bootcamp yourself. And check back tomorrow for some pics from the day!
1. Be Who You Want to Be: When your voice comes from an authentic place, that is when you succeed. There is only one of you in the world but you can bet others relate to you and your journey! Write unapologetically about your life and your beliefs.
2. Show Up: it’s easy to get caught up in your online persona but the quote isn’t “Half of life’s success is posting on Facebook.” Get out there and talk to people in person. Attend a conference, go to local networking events, meet up with other local business owners. Don’t be afraid to hand your card out to those in your community.
3. Follow the 80/20 rule: 80 percent of what you share and talk about on Facebook and Twitter should be other people’s content or general conversation. 20 percent should be your content. One of the biggest mistakes I see online is using Twitter as a broadcasting tool, not as a conversation tool. you wouldn’t spend a cocktail party talking about yourself so don’t do it at the online cocktail party that is social media.
4. Develop a Style Guide: You may not have the money for a designed but you do have the time to make your own personal style guide. Make your picture size, your fonts, your colors consistent and you are halfway there.
5. Get to Pitching: Close this window (well actually leave it open so my bounce rate doesn’t suffer, just go ahead and open a new tab) and make yourself a dream list of the brands you would want to work with. Look at what they are doing online and see how you can complement it. Then pitch them. Remember though that they are thinking three to four months ahead. Marketing calendars run at least three months so in April think back to school, not summertime.
6. Project Who You Want to Be:
7. RITE: Make your posts and interactions Relevant, Interesting, Timely, and Entertaining. This is part of the secret sauce that took Holly Stansfield to the next level. No matter what type of blog you write, this formula will up your game.
9. Power Down : The day ended with a session where we were all asked to put down our phones and close our tablet and laptops. In the world of blogging, every thing is work. But if we are always working, then how can we appreciate what we have worked for. Turn your face away from the screen.
10. If it’s not a HELL YEAH, it’s a NO : This may have the biggest take away from the conference for me. A lot of offers are thrown at bloggers and when you are small or broke or bored, it’s easy to say yes to everything. But what we write on our blogs represents us. And more importantly, takes an investment of our time and energy. Make sure that investment is worth it!