Promoting Your Online Work Offline

You may have noticed that my blogging has been light lately. Real life has been keeping me away from the computer. But that’s not always a bad thing. I am glue to my laptop all day every day most days. Looking something like this….
taking blog offline

But over the past five years of blogging, I have found that my biggest success has come from connections I have made IRL. Stepping out from in front of the screen can be scary, after all the internet just keeps going. So here are some ideas to get you started.

Join a local business organization: A great place to start is your local Chamber of Commerce. You will make connections with other entrepreneurs and tap into a network of trusted businesses like accountants and lawyers. And there are often discounts for chamber members that can save you money on everything from your wireless to your business cards. If you offer services like marketing or editing, being a chamber member adds a level of credibility to your business. And being listed in the Chamber’s directory increases your visibility. Beyond chamber groups, look for niche networking groups in the marketing or technical fields. Girls in Tech is a popular group for women who are involved in all aspects of online life.

Attend a conference: A conference is a serious investment of time and money but it often pays off tenfold. It’s not only a great way to make connections with fellow bloggers, it’s also a great way to meet potential sponsors face to face. Most conferences have an expo where you meet brands face to face but you will also get a chance to mingle with brand representatives and pr reps at parties, sessions, and the occasional elevator ride. And then there’s the education in sessions. You will walk away armed with ideas to take your blog to the next level. Plus the conference ticket, hotel room, and travel costs are tax deductible!

Be on local TV: For an introvert, which bloggers almost always are, the idea of being on TV can seem daunting. But what better way to gain exposure for the focus of your blog? Reach out to your local stations with a few ideas for segments. Even though TV doesn’t pay, it’s a great addition to your total reach. These days, it’s all about targeted reach. When you’re pitching to cover the best new toys of summer, you are not just offering online coverage you’re offering television coverage as well. Take your pitches to local radio and print as well. Often your blog purposes can be easily re-purposed for newspaper and magazine features.

For more tips for promotion and blogging, visit a few of my favorite bloggers:

Comments

  1. I was on our local TV station. It was a great way to get more exposure even if it was nerve wracking!

  2. I could totally do the first and probably second tip. Going on TV would be terrifying! It’s a fantastic idea, though!

  3. I have seen bloggers on TV but I can’t see myself doing that anytime soon. I need to get comfortable doing videos first! I never thought of the first tip, thanks!

  4. i’m not ready for tv. maybe in 50 lbs. i’m too self conscious now!

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