About the series: Marketing Done Well highlights clever marketing ideas, especially those with a social media bent.
Last week I talked about the brilliant way Lucy marketed their brand at Wanderlust with one simple idea. This week I am going to talk about another great presence at Wanderlust, the Toyota Experience tent (I may be a bit biased since Toyota sent me there!)
This was Toyota’s first year sponsoring Wanderlust. It’s a natural fit since Toyota is the number one name in green technology for automobiles. Still, it was important to them that they not just show their product but showcase their commitment to the values of Wanderlust attendees. To do this, they brainstormed about what attendees at the festival needed and what would be a useful takeaway for them, keeping in mind that they wanted to stay true to Toyota’s mission of green living.
The tent included:
-Hair Braiding Station
Because you want your hair out of the way during yoga
-Create Your Own Snack Mix Station
To fuel you through all those classes
Since many of the participants didn’t carry their cameras or phone
A quiet spot to relax
Small projects like picture holders and magnets made from natural elements
Each station had one of two people there to help you with it. They wore Toyota clothing but there was no brand pushing. Toyota also made clever use of their product by placing stations in cars. For example, to take pictures in the photo booth you actually got into the car. See my photo below:
And everyone left the booth with a screen printed bag that had a exclusive to Wanderlust Colorado design on one side and a Toyota logo on the other. With these, Toyota ensured that people would be thinking of the Toyota Wanderlust Experience long after they left Copper Mountain.
What do you think? Are there things Toyota could have done better? What was your favorite thing they did at the booth?
Disclosure: I am part of the Toyota Women Influence Network. I have not been compensated for this post. Opinions are my own. Toyota did pay my way to Wanderlust but they did not ask me to write about the experience.