Live Blogging License to Steal Day 2

The only problem with wine conferences is that you drink a lot of wine. A lot. I started the day off with two cups of coffee. And I don’t drink coffee. The things I do for you people.

Day two opened with some insights from Pat Barker, the assistant director of the Ohio Division of Travel and Tourism. She shared some campaigns that have worked for them like group media buying. Power in numbers my friends. Power in numbers.

Honestly, I tuned out during the next presentation by Michael Kaiser since it didn’t apply to me. But continuing the theme of power in numbers, I do want to plug his organization Wine America. Check them out if you’re a winery or even if you’re just a wine lover who wants to keep up to date with wine legislation. Free the grapes!

Again, I didn’t take the best notes during Chris Davidson of Y Partnership since he started talking wonky travel research but he gave an extremely important piece of advice: find out the why before developing your social media strategy. Think about what, why, how, etc.

Then Danene Beedle and I spoke about how to work with bloggers. I really wish I could have sat down and just talked about innovative ways to use social media and given out some resources. Oh well, maybe next year?

We were followed by a blogger who I am crushing on: Jeanette Merritt ,aka @IndianaWineBabe, from The Real Farmwives of America. She shared idea after idea of ways to partner with brands. And I am stealing many of her cross collaboration ideas for The COMO Collective.

The next presenter, Joel Erb of Inmunited depressed me because he was so young and so smart. I am still kind of in a funk about it. Plus he had kickass business cards. And an awesome old-timey looking power point presentation. But moving on, there could be a whole post about his talk about the mobile explosion so I will just share one of his secrets to successful apps: do a few things well rather than many things poorly. If you have a chance to hear him speak, do it. And if you have the resources, hire him.

Ben Rubke from Eventbrite spoke next on online event ticketing and the benefits of using social commerce. Great takeaway: post purchase shares result in more sales than pre-purchase shares. Also use invitation tracking links to see what what works for advertising your event. It’s no secret that I am an Eventbrite fan and Ben and Brock, who I (lovingly) dubbed the hair gel twins, did a fantastic job of representing the company.

The day closed out with Glen Shumate who spoke on targeting minority wine drinkers. I loved the response from the attendees; it’s always great to see people shaken out of one mindset and thinking about opportunities they haven’t thought of before.


  1. So true about Joel. Enjoyed the entire blog but that paragraph in particular. Very nice.

  2. Thanks for the kind comments! I am so glad to have met you and love your blog!

  3. Thanks for the shout-out in this post. It was great to meet you in Geneva. I love your blog!

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