LiveBlogging Wordcamp Kansas City : WordPress Marketing & Monetizing Your Blog

Wordpress Evangelist from a Marketing Perspective presented by Scott Shorter of Concera Media Wordpress as a content platform gives you control and empowers you to create. The Basics of Marketing through Wordpress: A w3c standards complaint theme - go to to check to see if your theme is compliant Good on-page SEO practices - use meta-tags, Google friendly in every way possible : use Google Webmasters Social Intergration : use social media tools as a funnel to your site, then use Google analytics to track where you should be spending your time online Conversion Goals like email signups Tracking and reporting of results : really use Google analytics, set goals   Foundations for WordPress as Your Marketing Platform Google anlyticator Plugin : puts it on your dashboard so it available right when you log in XML sitemaps Plugin All-in-one SEO plugin Mailchimp (or similar plugin) : premium theme framework : clean themes like Thesis do well in … [Read more...]

LiveBlogging WordCamp Kansas City : Why WordPress Is the Best Choice for Business

Afternoon session two :  Rick Nielson is presenting Why Wordpress is the Best Choice for Business. Check Rick, aka The Web Trainer, out on his website, YouTube channel, and Twitter.   Rick says: (paraphrased) So why is Wordpress the best choice for business websites? Because it kicks ass! Session over. Just kidding, but seriously Wordpress revolutionized the web because it made website building and changes accessible to everyone. Why? Fast development, low cost, search engine magnet, plugins allow you to easily do almost anything easily, themes are widely available, and there is tons of support available. Wordpress can take you to the next level. Take whatever business you are doing and think outside the box.  Think of what you can sell and then use Wordpress to do it. you need a home for your content. Social media should be what you use to drive people to your website. Recommended resources: CSS-Tricks and Digging into Wordpress … [Read more...]

Liveblogging WordCamp KC : The Why and How of Group Blogs

Third session of the day is The WHy and How of Group Blogs from Brenda Bethmand and Kristen Abell   I was quite excited about this session since I have a hyper-local group blog The COMO Collective. Brenda and Kristin co-founded Student Affairs Women Talk Tech in 2010. They plan to talk about the benefits, the why, and the how to. Benefits of Group Blogging: It takes less time since you don't have to write as much Shows diverse viewpoints on one subject Better for publicity Difficulties: differing viewpoints can cause disagreement about blog vision hard to manage workflow, quality For Setup: Have a focus Blog Schedule: (I personally LURVE the calendar plugin in Wordpress) Think about how you are going to spread your topics and content.  They use Google Calendar tied to Google topics spreadsheet to schedule the posts. it's done three months ahead of time and invite and reminders go out from the calendar. It's giving me some food for … [Read more...]

Liveblogging WordPress Camp KC : WordPress SEO

Second Session :  Rebecca Haden of Haden Interactive speaking on Wordpress SEO   This seems like it is going to be a great hands on session. Rebecca is addressing hobby, small business blog sites and how to use SEO to improve your traffic. She is using Haden Interactive's lab site My Fresh Plans as an example. We're starting off with a break down of white hat vs black hat SEO tactics.  Use white hat (visible tactics) for long term SEO. 5 Steps to Good SEO: 1. Have a good website: the holy trinity: content, design, and code Make an initial investment to get a good basic theme then spend some money on visuals. The produce content. Initial traffic for Fresh Plans came from just a few site placements. The site design and content kept people on the site and coming back to it once they found it. For search engines, make sure you are placing clear, simple search keywords that apply to your website. Do not worry about personal search, think about how the sites control them. … [Read more...]

Liveblogging : Wordcamp KC #WCKC WP and Social Media

Hello! I am attending Wordcamp today and Kansas City and will be sharing some of the insight through live blogs. First session : Lisa Qualls from Fresh ID and Social Media Club KC speaks on Wordpress and Social Media : A Great Couple Lisa opened with this graphic from Fred Cavazza. Great breakdown of social media for clients... how it all interacts with each other. Her three uses of social media: evaluate, learn, and connect. Love how she is taking that opening and showing how you can use social media to drive business. Think about what your customer is seeing, what you want them to see. Use categories on the back end to push the content you want people to see. Stepping up the interacting for business, Lisa showed off a custom Twitter plug in they did for Red House Media as well as Fresh ID's Twitter streams. Love the examples of how you can show off different streams of Twitter.  I thought I was the Twitter queen but Lisa is totally making me look at on websites in a … [Read more...]

Organizing Online : Meal Planning

Even though I love to write things down, since it's the best way to clear my head, it's just not working out for me anymore. I spend at least of my home free time online; it only makes sense to move move of my planning to an online space. Plus I can't lose the notes I write online. My husband, who hates the clutter my notes produce, is always sending me handy websites to help me out. On Monday he saw Food on the Table on Netted and sent me the link. Since it looked like a good way to get me out of my food rut and stop my random buys at the grocery store, I decided to to give it a whirl. PROS: able to log in with Facebook easy to use interface recipes I hadn't seen before grocery list shows measurements so I can check to see if I have enough before adding items can email grocery list from site so husband can do the shopping CONS: only has one store in my area (HyVee where I don't usually shop since Gerbes is up the street) does not give the option of searching … [Read more...]

Searching for a Work Life Balance

This morning I awoke in the middle of a recurring dream: my husband is awaking me as he leaves for work letting my know he got up with the girls, fed them, dressed them, and they're watching a show if I want to sleep some more. It doesn't take an interpreter to figure out the meaning behind this dream. These days I constantly find myself tired and a few steps behind. I've always been a work to live kind of person but what do you do when your job never ends. Because that's the rub of working on the internet: it's always open and there's always something else you could be doing. And on top of that it's something I enjoy. So I don't mind spending those extra minutes. Until I wake up tired the next morning. And realize that I haven't posted on my personal blog all week because I've been busy working on everything else. And that I never sent the girls' book order in. And I haven't been to the gym in a month. So what I need is some kind of guidance on how to make this whole thing … [Read more...]

Digital Spring Cleaning : Tackling Twitter

So has everyone been keeping their email boxes clean? I am proud to admit that I have kept them spare for two weeks now. I am definitely missing less: birthdays are being remembered and Groupons are being used. Now to handle my other internet time suck: Twitter. I sing the gospel of Twitter like I was born again when I found it. For communication, networking, outreach, and just plain conversation there is no better platform out there. However, it can quickly become overwhelming. When I first started Twitter, I vowed I would always respond to @'s and follows as soon as possible. 2700 followers later and multiple accounts later, I have eaten my words. It just gets to be too much to keep up with. So here's what I implemented to keep myself accountable and Twitter manageable. First I got a client. There are many Twitter clients out there but I only really looked at the most highly recommended ones: Tweetdeck and HootSuite. Here's a blog post comparing the two. For me, I liked … [Read more...]

Live Blogging License to Steal Day 2

The only problem with wine conferences is that you drink a lot of wine. A lot. I started the day off with two cups of coffee. And I don't drink coffee. The things I do for you people. Day two opened with some insights from Pat Barker, the assistant director of the Ohio Division of Travel and Tourism. She shared some campaigns that have worked for them like group media buying. Power in numbers my friends. Power in numbers. Honestly, I tuned out during the next presentation by Michael Kaiser since it didn't apply to me. But continuing the theme of power in numbers, I do want to plug his organization Wine America. Check them out if you're a winery or even if you're just a wine lover who wants to keep up to date with wine legislation. Free the grapes! Again, I didn't take the best notes during Chris Davidson of Y Partnership since he started talking wonky travel research but he gave an extremely important piece of advice: find out the why before developing your social media … [Read more...]

Live Blogging License To Steal – Day One

Thanks to my association with Missouri wines, I am attending License to Steal this week. This national wine marketing has already sent me into a tailspin and it's only lunchtime. Since it's made me take a look at social media from a different angle, I thought I would share my takeaways with you. This morning we started off the day with a introduction to social media from Karen Malone Wright, aka the Communications Goddess. Karen's talk reminded me that I should never brand myself as an expert. Things are always changing in the social media world so there is always a new tactic, insight, etc to learn from. Her talk, aimed towards social media beginners, taught me a few things and gave me some great ideas to try. Karen came from a traditional PR background and was an early adapter of integrating social media. She drove home the triangle to successful social media: transparency, consistency, and authenticity. I consider myself to be somewhat of a Twitter expert but she mentioned a … [Read more...]