WordPress Evangelist from a Marketing Perspective presented by Scott Shorter of Concera Media
The Basics of Marketing through WordPress:
- A w3c standards complaint theme – go to to check W3.org to see if your theme is compliant
- Good on-page SEO practices – use meta-tags,
- Google friendly in every way possible : use Google Webmasters
- Social Intergration : use social media tools as a funnel to your site, then use Google analytics to track where you should be spending your time online
- Conversion Goals like email signups
- Tracking and reporting of results : really use Google analytics, set goals
Foundations for WordPress as Your Marketing Platform
- Google anlyticator Plugin : puts it on your dashboard so it available right when you log in
- XML sitemaps Plugin
- All-in-one SEO plugin
- Mailchimp (or similar plugin) :
- premium theme framework : clean themes like Thesis do well in SEO
- sharing plugin
Calendar PlugIn by Kieran O’Shea : provided functionality with minimal amount of time
Postie : requires access to servers, DNS files
Role Manager: allows you to expand and customize WordPress subscriber profiles
Lifestream Plugin: Lifestream displays your social feeds and photos much like you would see it on many of the social networking sites.
“Don’t run after success. Run after excellence, and success will follow you.”
- don’t quit your job
- blogging is a full-time job, actually more than full time. And yes, this is totally true. I put in a full day of work then spend 3-4 hours on my blog.
- when you are blogging, you are your own boss but you don’t have a life. The internet never closes down.
- Google Adsense: works on sites that are instructional
- Affiliate Programs: every blogger can make money from affiliate links, always include an affiliate link when you talk about a product (use Amazon, Ebay affiliate links.) When writing about products that you gain comission off of, write a how to not a review. It will drive more traffic to your site.
- Lead generation: think of ways you can generate leads through the content you already write. For example, if you write a hyper-local blog think about calling up a local business and suggest commission from referring customers to them.
- Private Ad Sales: sell ads directly or use Buy Sell Ads Think beyond your site for paid promotion too: wear a tshirt at a conference, brand laptops, etc. Think outside of the box.
- Premium Content: Example: ProBlogger’s blog challenges turned into an ebook, then created a subscription forum. Chris Brogan turned his writing prompts into a fee based newsletter.
- Continuity Programs:
- Products: ebooks, themes
- Services: teaching, consulting, blog audits, social media plans, editorial calendars
- Paid reviews/posts: be sure to follow FCC regulations. My personal recommendation for this is to find a blogging group to help you
Good Practice for Success:
- Passion: pick something you are passionate about
- Niche: if you’re going to have a niche blog, research it first
- Domain: pick a easy, clear, short domain name
- Hosting: pick a good host so your site will always be up
- Theme: use a nice, easy to navigate one
- Email list: build one and use it to market
- Analytics: use your stats to improve
Recommended WordPress Plugins:
- Simple URLSs
- SEO SmartLinks
- Gravity Forms
- WP SEO by Yoast
- Donate Plus
- W3 total cache
- MaxCDN (use “WPBEGINNER” for 25% off
- Comment Redirect
- Ozh’ Who Sees Ads
- Amazon SImple Admin
Network, network, network: Make friends, make money!
Slides from this session here.