Marketing Done Well : Toyota at Wanderlust

About the series: Marketing Done Well highlights clever marketing ideas, especially those with a social media bent. Last week I talked about the brilliant way Lucy marketed their brand at Wanderlust with one simple idea. This week I am going to talk about another great presence at Wanderlust, the Toyota Experience tent (I may be a bit biased since Toyota sent me there!) This was Toyota's first year sponsoring Wanderlust. It's a natural fit since Toyota is the number one name in green technology for automobiles. Still, it was important to them that they not just show their product but showcase their commitment to the values of Wanderlust attendees. To do this, they brainstormed about what attendees at the festival needed and what would be a useful takeaway for them, keeping in mind that they wanted to stay true to Toyota's mission of green living. … [Read more...]